What was the reason you decided to start your own business? Did you
get tired of your corporate job and feel you could do it better? Are you
home with your family and your hobby turned into a business? All of a
sudden you were out of a job and needed an income?
Too often I hear from my clients they are working too hard in their
business without seeing an increase in revenue. If you needed to create
more income, would you be able to do this quickly? More often than not,
we hold ourselves back. You talk about having a successful business, but
some of the steps you have to take are scary. Because of this fear,
avoidance occurs and you don't even realize this is happening.
Shawna is an organizer. She could walk into a home or office easily
transforming it for her clients. She was ready to grow her business, but
realized she was not following through with opportunities.
She helped her clients become organized. She knew she was appreciated
by her clients. As much as she loves what she does, and could do it all
day long, she didn't really value her talent. She continued struggling
at the end of the month barely making ends meet. Shawna claimed she
wanted success, but something was holding her back.
You see, Shawna had conflicting values. She wanted success, but she
was resistant to wealth. Her beliefs about money did not allow her to
get beyond a certain income level. Looking at the numbers she had
remained at an income threshold for several years. This was not based
upon reality. This was due to a belief Shawna created for herself. What
happened to her is true for all of us.
We have beliefs which we developed when we were younger. Having
beliefs which are in direct conflict with current goals will stop
progress dead in its tracks or make progress very difficult. Worse yet,
it could lead to sabotage.
Fortunately, beliefs can be changed. It is possible, but difficult,
to change your mindset on your own. You become so used to seeing things a
specific way that you become stuck.
You don't need to suffer through this. By working with someone else
trained in addressing mindset issues and who knows how to help create
breakthroughs, you will go through the process a lot more quickly.
Sometimes you just need someone else to help you step out of the box and
look at things from another vantage point.
As you can see, Shawna was getting in her own way. Her inner game and
mindset about money was affecting her goals for success. She was
holding herself back because having more money conflicted with her
identity. If she became too successful and had too much money, she would
change and not be the same person. Her bottom line will continue to
remain the same until she adjusted her wealth beliefs. Initially, Shawna was resistant to raising her fees. She did not
believe people would pay more for her services. As we focused on raising
her fees, she realized she would not pay those fees herself so why
would she expect anyone else to pay that price. Shawna finally realized
her issues were about self worth.
As Shawna began to identify some core beliefs, she was able to
understand how her mindset was holding her back. She needed to explore
her beliefs and how they affected her perceptions and actions. The ones
which no longer supported her goals to grow her business were explored
even further. New alternative points of view were discussed. She now had
choices of how she could proceed. Once her resistance was gone, she
began to see the possibilities.
Shawna decided on a plan to raise her rates which felt comfortable
for her. She admits having her rates go up was a big "gulp" for her. In
fact she was coached to take a big gulp before she told her fees and
then to just wait for a response. Getting her first client at her new
rates was scary, but exciting.
Things began to turn around. Shawna began to see her income increase
without having to work more. Shawna continued to work on her mindset
about taking those next big steps to success. If it was just left up to
her, she would still be struggling with success. By working with someone
to develop new beliefs which complimented her goals, she was amazed it
could be so easy.
Unexpected things happen all the time. That is part of life. Do you
have the mindset to step out of your comfort zone and do things
differently to reach your goals? In order to be a success, you must
already believe you are a success. Mindset is crucial. Once you begin to
step out of the box and stretch yourself your business will respond.
Activity: Get a sheet of paper and create two columns. Over the left
column title it "Values" and list all of the values you have, your
strengths and qualities. Now over the right title "Actions." Under the
Actions the top half will be "Pros." These are the actions you are
taking which support your business and getting to the next level of
success. Then write the "Cons". The things you do which prevent you from
growing your business.
Once that is done, go ahead and next to each Action, the pros and the
cons, write which value it supports. After you have paired each action
with a value, see if there is a pattern there. This will help you to see
where your conflicting values lie and begin to understand why you might
be holding yourself back from growing your business. |